CHoleva

Title/Position

Director of Development

Department

Development

E-mail address

Pronouns

she, her, hers

Carla became Director of Development in November 2020, having served as a Major Gift Officer since 2018. She has an extensive background in non-profit fundraising, community relations, and advocacy.

Born and raised in the Texas Panhandle, Carla grew up in Amarillo, is a proud Red Raider, and a graduate of Texas Tech University with a degree in Human Development & Family Sciences. She has called Midland her home for the past thirty years.

Prior to joining the ACLU of Texas, Carla was the CEO of the PBS station in the Permian Basin for over three years. Previously, Carla was President/CEO of Planned Parenthood of West Texas, where she began more than two decades ago as a Center Manager, later VP of Medical Affairs, followed by VP of Community Affairs, and finally as President/CEO—all before the State of Texas’ onerous TRAP laws forced the west Texas centers to close in 2013.

Being part of the Development team, Carla combines her passion for cultivating and stewarding donors for the ACLU. “It’s all about relationships and the joy you witness when a donor finds their passion. Our donors are incredibly knowledgeable, supportive, and true partners in our work and mission. There is no better time to be a card-carrying member of the ACLU, than now!” Join us today.